The industry has a serious problem.
There are over 60 million dating site users in the US, and a great many of them are unhappy with the online dating industry. Go to any social media site, search “online dating,” and you’ll see hundreds of single people complaining on video about how finding romance is impossible.
That’s because most people meet online these days, and online dating is problematic. Right now, it makes it difficult to gauge personality. As a result, superficial criteria—mostly looks—are used to make selections. This means that a few great-looking people get “likes” and most people get ignored.
Even when people on a dating site meet in person, the chances that they’ll have good chemistry are low. That’s because personality is the main factor in romantic chemistry, and that’s hard to discern from a few photos, a short writeup, and maybe some texting.
Dyadic has the solution to that problem.
Because the Dyadic Type Framework™ shows people who they are at an instinctual level, and chemistry involves instinctual drives, it helps them find good romantic chemistry.
The framework helps people discover their own type, then shows them which type combinations hit it off romantically. It even identifies the rules of romantic chemistry.
A woman who’s used the framework for dating said, “When I figured out I was a Dancing Fox, it opened my eyes.” What she meant was that the framework helped her see what sort of man a woman of her type would really connect with: a Fighting Wolf.
Dyadic’s solution can be licensed.
It’s likely that a company invested in the dating market will want to license the Dyadic Type Framework™ for use in one of its portfolio sites, or to build a new site around it. To make that happen, Dyadic will:
- Re-brand the framework as a Romantic Matching System, with a new name and web site. The site will employ a “freemium” model, providing a free type test while selling instructional videos/programs on how to identify others’ types.
- Promote the system to the general public with an intensive earned media campaign. This campaign will generate interest in the system, so that it becomes popular.
- Offer firms that invest in online dating the chance to license it. An exclusive licensing deal could generate $2 or $3 million, delivering a 10x-15x return for Dyadic investors.
Dyadic will focus on earned media.
The best way to promote a startup is through earned media. That is, getting media outlets to talk about it, as a story, for free.
What makes a story interesting are three elements: novelty, trends, and conflict. If it includes them, media outlets will pick it up. This will happen for the Romantic Matching System, because its has all three:
- Novelty: It’s the first and only romantic matching system that reflects instinctual human mating strategies.
- Trends: There’s a crisis of dating and mating throughout the Western world. This system can get and keep people together.
- Conflict: This system challenges the psychology establishment. Created by an independent scholar, it actually works.
It will create original content.
Dyadic will publish a blog on the Substack social blogging platform. By writing and posting interesting essays on chemistry and romance, it will get people talking about the Romantic Matching System.
It will also publish a video channel on YouTube. By creating and posting funny short videos about the various types and how they interact romantically, it will gain the attention of millions of people.
